{"id":33765,"date":"2022-02-17T12:00:54","date_gmt":"2022-02-17T11:00:54","guid":{"rendered":"http:\/\/54.194.80.134.nip.io\/blog\/business-analytics-vs-business-intelligence\/"},"modified":"2022-03-28T21:00:13","modified_gmt":"2022-03-28T19:00:13","slug":"business-analytics-vs-business-intelligence","status":"publish","type":"post","link":"https:\/\/www.cubeserv.com\/hr\/business-analytics-vs-business-intelligence\/","title":{"rendered":"Business Analytics vs. Business Intelligence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33765\" class=\"elementor elementor-33765 elementor-16974\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-540cf95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"540cf95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d56eb7a\" data-id=\"d56eb7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63f41dc elementor-widget elementor-widget-text-editor\" data-id=\"63f41dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Business Analytics vs. Business Intelligence. 2. dio bloga (serije) o poslovnoj analitici za raspravu. \u270c Zar ve\u0107 ne znamo pristupe? Ovo je 2. dio:<\/h2>\r\nAnalitika &#8211; va\u017ean gra\u0111evni element za uspjeh tvrtke\r\n\r\nDr Mischa Seiter prikladno sa\u017eima sr\u017e zadataka analitike: \u201eKompetencija za analizu dostupnih podataka na na\u010din da se poslovni problemi mogu rije\u0161iti na temelju dokaza sredi\u0161nji je izvor trajnih konkurentskih prednosti za tvrtke&#8230; Dokazi su dobro utemeljeni , shva\u0107eni objektivni uvidi u situaciju\u201d (iz Business Analytics: Kako koristiti podatke za upravljanje tvrtkama, 2. izdanje).\r\n\r\nOva definicija za poslovnu analitiku ne razlikuje se bitno od drugih definicija i opisa koji se koriste za okru\u017eenje poslovne inteligencije, skladi\u0161ta podataka itd. Po mom mi\u0161ljenju, kori\u0161tenje izraza &#8220;staro vino u novim bocama&#8221; ovdje ne ide dovoljno daleko.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9850ea1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9850ea1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e55c74a\" data-id=\"e55c74a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a500c7b elementor-widget elementor-widget-image\" data-id=\"a500c7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.cubeserv.com\/wp-content\/uploads\/2020\/07\/Blog-002.jpg\" title=\"Business Analytics in Diskussion 002\" alt=\"Business Analytics in Diskussion\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24639ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24639ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a04f304\" data-id=\"a04f304\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dad83f elementor-widget elementor-widget-text-editor\" data-id=\"7dad83f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Business Analytics vs. Business Intelligence<\/h2>\r\nOba izraza se koriste za sli\u010dna pitanja. Razlika u kori\u0161tenju ova dva pojma u biti le\u017ei u odgovornosti za BI aplikacije. Organizacija, a posebno djelovanje BI rje\u0161enja bilo je mogu\u0107e samo uz visoku razinu posebnog znanja.\r\n\r\nTo je rezultiralo odgovorno\u0161\u0107u u IT-u u mnogim tvrtkama. Uz to, mnoga rje\u0161enja kojima se upravlja u okviru Business Intelligence karakterizira \u010dinjenica da su razvijena vrlo u\u010dinkovito za svoje zahtjeve te tako jam\u010de dobar i siguran rad, ali se pokazuju vrlo glomaznim u odnosu na nove zahtjeve.\r\n\r\nOdgovornost za rad rje\u0161enja za analizu podataka zna\u010di da se stvarni vlasnik (poduze\u0107e) vi\u0161e ne identificira s njima i te\u017ei vlastitim rje\u0161enjima. Za to je potreban novi pojam kako bi se razlikovali od postoje\u0107ih rje\u0161enja i dodijelili sredstva za nove projekte.\r\n\r\n\u00abBusiness Analytics\u00bb je ovdje dobar izbor i pokazuje da je potrebno ne\u0161to novo i da se tako\u0111er pojavljuje ne\u0161to novo. Sljede\u0107a slika M. Seitera: Business Analytics: Kako koristiti podatke za kontrolu tvrtki pokazuje proces.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b73dc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b73dc4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61c2912\" data-id=\"61c2912\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bd7ca8 elementor-widget elementor-widget-image\" data-id=\"0bd7ca8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"684\" height=\"284\" src=\"https:\/\/www.cubeserv.com\/wp-content\/uploads\/2020\/07\/business-analytics-process.jpg\" class=\"attachment-large size-large wp-image-16980\" alt=\"\" srcset=\"https:\/\/www.cubeserv.com\/wp-content\/uploads\/2020\/07\/business-analytics-process.jpg 684w, https:\/\/www.cubeserv.com\/wp-content\/uploads\/2020\/07\/business-analytics-process-300x125.jpg 300w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b658f30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b658f30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-706433e\" data-id=\"706433e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a68933 elementor-widget elementor-widget-text-editor\" data-id=\"5a68933\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPogled na proces poslovne analitike jasno pokazuje da ovo nije nova tema. Dobro smo svjesni pod-koraka, ali u tom kontekstu BI aplikacije ponovno se pribli\u017eavaju poslovanju. To zna\u010dajno mijenja pogled na tehnologije i alate.\r\n\r\nGrupa Gartner tako\u0111er je bila aktivno uklju\u010dena u re-branding za analitiku, iako ve\u0107 znamo pitanje pod klju\u010dnom rije\u010di \u201cSkladi\u0161te podataka\u201d (2001.).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b3d36a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b3d36a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c1844b\" data-id=\"1c1844b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc79233 elementor-widget elementor-widget-image\" data-id=\"dc79233\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"547\" height=\"371\" src=\"https:\/\/www.cubeserv.com\/wp-content\/uploads\/2020\/07\/gartner-stufen.png\" class=\"attachment-large size-large wp-image-16983\" alt=\"\" srcset=\"https:\/\/www.cubeserv.com\/wp-content\/uploads\/2020\/07\/gartner-stufen.png 547w, https:\/\/www.cubeserv.com\/wp-content\/uploads\/2020\/07\/gartner-stufen-300x203.png 300w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-130681a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"130681a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eed0ad1\" data-id=\"eed0ad1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9565cad elementor-widget elementor-widget-text-editor\" data-id=\"9565cad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPogledamo li raznolikost rje\u0161enja u tvrtkama, uo\u010dljivo je da je ve\u0107ina etabliranih rje\u0161enja u podru\u010dju deskriptivne analitike. Mnoge BI aplikacije karakteriziraju stabilnost tijekom du\u017eeg vremenskog razdoblja. Metode koje se mogu pripisati podru\u010dju napredne analitike prakti\u010dki se ne koriste.\r\n\r\nPotpuno druga\u010dija situacija je s pitanjima koja ili ne postoje stabilno ili su vrlo nova i zahtijevaju hitan odgovor. Svatko tko je ikada \u017eelio izgraditi stabilnu bazu podataka ili stabilna izvje\u0161\u0107a za podru\u010dje marketinga znat \u0107e koliko se brzo pitanja u ovom podru\u010dju mogu promijeniti. Marketing tu zasigurno nije sam, ali nudi vrlo \u017eivopisan primjer.\r\n\r\nPreporu\u010dam kombiniranje oba pristupa. Jo\u0161 danas imamo neke kupce po\u010dev\u0161i od skladi\u0161ta podataka. Puno je podataka, pitanja i priprema podataka koji su od trajne vrijednosti za tvrtku. Za njih preporu\u010dujem Enterprise Data Warehouse. Za to \u0107e i dalje biti potrebni stru\u010dnjaci.\r\n\r\nPoduzetni\u010dko skladi\u0161te podataka razvilo se u logi\u010dnu konstrukciju. Monolitni blok ne mo\u017ee ispuniti zahtjeve. Zahtjevi za u\u010dinkovitost takvog rje\u0161enja redovito ne\u0107e odgovarati na nove ad-hoc upite.\r\n\r\nKako bismo osigurali agilnost za nova pitanja, trebamo biti nadopunjeni organizacijom koja je vrlo bliska poslu. Poduze\u0107e mora imati priliku mijenjati i dalje razvijati vlastito tr\u017ei\u0161te podataka i dobivati \u200b\u200bu\u010dinkovite odgovore na spontano nametnuta pitanja.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Business Analytics vs. Business Intelligence. 2. dio bloga (serije) o poslovnoj analitici za raspravu. &#x270c; Zar ve\u0107 ne znamo pristupe?<\/p>\n","protected":false},"author":13,"featured_media":16978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[508],"tags":[400],"class_list":["post-33765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-analytics","tag-business-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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content=\"https:\/\/www.cubeserv.com\/hr\/business-analytics-vs-business-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"CubeServ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CubeServ\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-17T11:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-28T19:00:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cubeserv.com\/wp-content\/uploads\/2020\/07\/Blog-002.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1472\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adrian Bourcevet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CubeServ\" \/>\n<meta name=\"twitter:site\" content=\"@CubeServ\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrian Bourcevet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cubeserv.com\/hr\/business-analytics-vs-business-intelligence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cubeserv.com\/hr\/business-analytics-vs-business-intelligence\/\"},\"author\":{\"name\":\"Adrian Bourcevet\",\"@id\":\"https:\/\/www.cubeserv.com\/hr\/#\/schema\/person\/574e60369373adc3dfa856f4ba151e3d\"},\"headline\":\"Business Analytics vs. Business 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